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What is Easydry?

 

What is Easydry?

Easydry is a next-generation, super-absorbent fabric that uses the latest technological innovations in textile design to create luxurious disposable towels and other products that are recyclable and biodegradable and which offer the highest possible levels of hygiene. Made using eco-friendly processes and without the use of chemicals, they provide a sustainable, convenient alternative to cotton towels and the relentless grind of laundering them.

 

Easydry is a proven system

Used by the most forward-thinking businesses in the world including Ken Picton, Karine Jackson, Leo Bancroft, Anne Veck and Hooker & Young, Easydry’s disposable hairdressing eco-towels are more convenient, absorbent, eco-friendly and hygienic than outdated cotton towels and laundry systems. Even better, using Easydry disposable towels is 25% cheaper than laundering cotton towels.

 

Leo Bancroft

 

Easydry is life-changing 

 

  • Are you frustrated with having to rely on laundries that never deliver or washing machines that keep breaking down?
  • Is one or more of your team constantly loading and unloading towels from the washing machine or tumble dryer instead of looking after clients?
  • Do you fret about scratchy, stained, discoloured towels being offered to your clients?
  • Do you panic about having a constant supply of clean, soft and luxurious towels?

 

If you’ve answered yes to any of the above, you need Easydry. 

 

Who are we?

Anne Butterly, Easydry CEO

Anne Butterly invented what became the Easydry system in 2003 while living with six other girls in a flat in Dublin. Fed up with endless piles of soggy, stained towels left by her flat mates after they had coloured their hair, she went looking for an alternative. Surprised to find there wasn't one, she decided to invent her own solution - an absorbent and disposable towel.

A Master’s graduate of one of Ireland’s most prestigious colleges, the Michael Smurfit Graduate School of Business, Anne realised that any disposable towel had to be eco-friendly, for business as well as environmental reasons. So she set about developing a product that was robust and affordable, yet with impeccable green credentials. Initially focusing her efforts on the consumer market, she soon realised that towel-dependent businesses, such as hair, beauty and healthcare, were desperate for a disposable product that would save them time and money, without creating an ecological disaster like that of plastic carrier bags.

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