Innovation and Sustainability
Who we are
Easydry Founder and CEO Anne Butterly invented what became Easydry towelling system in 2003 while living with six other girls in a flat in Dublin. Fed up with endless piles of soggy, stained towels left by her flatmates after they had coloured their hair, she went looking for an alternative. Surprised to find there wasn't one, she decided to invent her own solution - an absorbent and disposable towel.
A Master’s graduate of one of Ireland’s most prestigious colleges, the Michael Smurfit Graduate School of Business, Anne realised that any disposable towel had to be eco-friendly, for business as well as environmental reasons. So she set about developing a product that was robust and affordable, yet with impeccable green credentials. Initially focusing her efforts on the consumer market, she soon realised that towel-dependent businesses, such as hair, beauty and healthcare, were desperate for a disposable product that would save them time and money, without creating an ecological disaster like that of plastic carrier bags.
What do we do?
Solutions for the hair and beauty industry
Stylish and functional, Easydry offers a wide range of hygienic, practical, and economical products for hair and beauty salons. They include hair towels, tint-resistant capes bed covers and gowns.
Solutions for the health and leisure industry
Easydry offers a wide range of luxurious yet practical, and economical products for the health and leisure industry. They include gym/sweat towels and bath towels.
Solutions for the foodservice industry
Our products are reliable, cost-effective, and versatile – suited for numerous applications, including hygiene, foodservice and technical products. They include towels, tea towels and wipes.
What’s important to us?
Research & development
Our research and development programme is constantly creating and testing new concepts. To date, we have developed four new and highly functional eco-textiles, all of which incorporate innovative fibre technology.
Looking for new solutions to old problems is an intrinsic part of our culture and we are proud to have won the following Innovation Awards:
- Winner: Green Entrepreneur and Sustainable Water Savings of the Year , Green Awards 2015
- Winner: Innovation of the Year, HJ British Hairdressing Business Awards, 2009
Corporate social responsibility
At Easydry, we have a strong sense of Corporate Social Responsibility (CSR). We believe our impact on the local and global community and on the environment is as much a barometer of our success as our commercial performance, and we recognise we are in a position to give something back.