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Who We Are

“Our primary objective is to develop innovative products using sustainable raw materials and processes to ensure minimal environmental impact”.


About Anne

Easydry Founder and CEO Anne Butterly invented what became Easydry towelling system in 2003 while living with six other girls in a flat in Dublin. Fed up with endless piles of soggy, stained towels left by her flatmates after they had coloured their hair, she went looking for an alternative. Surprised to find there wasn’t one, she decided to invent her own solution -an absorbent and disposable towel. A Master’s graduate of one of Ireland’s most prestigious colleges, the Michael Smurfit Graduate School of Business, Anne realised that any disposable towel had to be eco-friendly, for business as well as environmental reasons.

So she set about developing a product that was robust and affordable, yet with impeccable green} credentials. Initially focusing her efforts on the consumerarket, she soon realised that towel-dependent businesses, sud1hi as hair, beauty and healthcare, were desperate for a disposable product that would save them time and money, without creating an ecological disaster like that of plastic carrier bags.

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