{"id":12887,"date":"2022-03-08T15:36:35","date_gmt":"2022-03-08T15:36:35","guid":{"rendered":"https:\/\/www.easydry.com\/ca\/?p=12887"},"modified":"2023-05-25T11:15:40","modified_gmt":"2023-05-25T11:15:40","slug":"aib-is-backing-brave-with-anne-butterly","status":"publish","type":"post","link":"https:\/\/www.easydry.com\/ca\/aib-is-backing-brave-with-anne-butterly\/","title":{"rendered":"AIB is Backing Brave with Anne Butterly"},"content":{"rendered":"<h2 class=\"has-black-color has-text-color has-medium-font-size\">AIB is Backing Brave with Anne Butterly<\/h2>\r\n<p class=\"has-black-color has-text-color has-medium-font-size\">Easydry founder and CEO, Anne Butterly, was delighted to be asked by AIB to take part in their Backing Brave promotion. This is a series of advertisements, based on real stories from real entrepreneurs. The series focusses on these entrepreneurs and how they had to be brave to enable them to found their own businesses, and survive, usually through tough times.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>AIB Backing Brave Campaign<\/h2><p class=\"has-black-color has-text-color has-medium-font-size\">As AIB explain \u201cAt AIB we know that it takes bravery to run a business. It also takes bravery to build it &#8211; to make it bigger and better.\u201d AIB has already featured exceptional Irish entrepreneurs like John Keane of Keane CarePlus Pharmacy, Vicki O\u2019Toole of JJ O\u2019Toole Ltd. and Padraig McGillicuddy of Ballygarry House Hotel.<\/p><p class=\"has-black-color has-text-color has-medium-font-size\">Anne had initially struggled to get funding and support for her innovative idea \u2013 a range of eco-friendly, disposable products primarily for the hairdressing sector but with wide-ranging applications in other industries like fitness, healthcare and hospitality. In fact, Easydry can replace cotton towels in any industry that needs a constant supply of clean, fresh towels. \u00a0As Anne explains, \u201cI heard no a lot, at the start.\u201d AIB believed in Anne and her vision &#8211; they backed brave and supported Easydry at the early stages of the company.\u00a0Easydry is now operating in over twenty-five markets and has survived crises like recessions, BREXIT and COVID-19 in recent years.<\/p><p>&nbsp;<\/p>\r\n<h2>Anne Butterly is Backing Brave<\/h2>\r\n<p class=\"has-black-color has-text-color has-medium-font-size\">Anne has encouraging words for other entrepreneurs, especially female entrepreneur and entrepreneurs with sustainable products. \u201cIn business, you have to be brave. Brave to set up. Brave to keep going. And then brave to bring in new products, new ideas and ask can we do better?\u201d. \u00a0It is incredibly motivating to look at the potential impact of your business and your product. Anne continues, \u201cIf you take the UK hair sector, which would be one of our key markets, if salons in the UK switched to Easydry, they would save 2.4 billion litres of water every year.\u201d<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>The Easydry AIB Backing Brave Video<\/h2><p class=\"has-black-color has-text-color has-medium-font-size\">The AIB video featuring Anne Butterly is available on You Tube and will be included in an online campaign from AIB.<\/p><figure class=\"wp-block-video\"><a href=\"https:\/\/www.youtube.com\/watch?v=ljlTEIXOgVk\" target=\"_blank\" rel=\"noopener\"><video style=\"aspect-ratio: 1080 \/ 711;\" src=\"https:\/\/www.easydry.com\/ca\/wp-content\/uploads\/2022\/03\/AIB-Stories-of-brave.mp4\" controls=\"controls\" width=\"1080\" height=\"711\"><\/video><\/a><\/figure><p class=\"has-black-color has-text-color has-medium-font-size\">Explore the wide range of sustainable, eco-friendly Easydry products for hair salons, barbers, spas, gyms and beauty salons.<\/p><div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div><div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background\" href=\"https:\/\/www.easydry.com\/ca\/our-products\/\">EXPLORE NOW<\/a><\/div><\/div><div class=\"wp-block-spacer\" style=\"height: 54px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<h2 aria-hidden=\"true\">Useful Links:<\/h2><p class=\"has-medium-font-size\">Learn more about the AIB Backing Brave Campaign: <a href=\"https:\/\/aib.ie\/business\/backing-brave\/stories-of-brave\">https:\/\/aib.ie\/business\/backing-brave\/stories-of-brave<\/a><\/p>\r\n<p class=\"has-medium-font-size\">Watch the AIB Backing Brave Video featuring Anne Butterly: <a href=\"https:\/\/www.youtube.com\/watch?v=ljlTEIXOgVk\">https:\/\/www.youtube.com\/watch?v=ljlTEIXOgVk<\/a><\/p>\r\n<p>To shop the Easydry range in Canada, click <a href=\"https:\/\/www.easydry.com\/ca\/shop\/\" target=\"_blank\" rel=\"noopener\">HERE<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>AIB is Backing Brave with Anne Butterly Easydry founder and CEO, Anne Butterly, was delighted to be asked by AIB to take part in their Backing Brave promotion. This is a series of advertisements, based on real stories from real entrepreneurs. The series focusses on these entrepreneurs and how they had to be brave to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":12888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40,1],"tags":[151,149,130,150,114,152,147],"class_list":["post-12887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized","tag-backingbrave","tag-aib-backing-brave","tag-anne-butterly","tag-backing-brave","tag-easydry-canada","tag-easydry-ceo-and-founder","tag-the-better-way-to-dry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AIB is Backing Brave with Easydry CEO Anne Butterly<\/title>\n<meta name=\"description\" content=\"Anne Butterly features in AIB\u2019s Backing Brave campaign, 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