{"id":13417,"date":"2022-07-22T13:11:03","date_gmt":"2022-07-22T13:11:03","guid":{"rendered":"https:\/\/www.easydry.com\/gb\/?p=13417"},"modified":"2023-05-05T08:48:05","modified_gmt":"2023-05-05T08:48:05","slug":"easydry-featured-in-entrepreneur-tribune","status":"publish","type":"post","link":"https:\/\/www.easydry.com\/gb\/easydry-featured-in-entrepreneur-tribune\/","title":{"rendered":"Easydry featured in Entrepreneur Tribune"},"content":{"rendered":"<h1 class=\"post-title single-post-title entry-title\">IT\u2019S A WRAP! B CORP GLOBAL CATEGORY FIRST FOR \u2018GREEN DISRUPTER\u2019 EASYDRY ECO-TOWELS. 100% COMPOSTABLE ECO-TOWEL, EASYDRY IS OFFICIALLY THE BETTER WAY TO DRY!<\/h1>\n<p>&nbsp;<\/p>\n<p>B Corporation announced Easydry as the first brand globally in its category to receive B-Corp certification. Easydry, the entrepreneurial disposable eco-towel company, also achieved a top rank certification score within their native market, Ireland. They scored 98.7 which is significantly higher than the average 50.9 scored by applicants and the 80-qualification score. Easydry now has the second highest B Corp score in Ireland and is the only company in the world within their category.<\/p>\n<p>Easydry eco-towels are available globally, including in the UK \u2013 serving leading brands in the professional hair salon business and the beauty industry. They also support hotels and hospitality in their drive to improve their carbon footprint. Now their towels are also available for personal, and even pet use. As more industries and individuals are turning to these super-absorbent natural wood fibre towels which are entirely biodegradable and 100% compostable in 12 weeks, a movement \u2013 that is set to change how we dry forever \u2013 gains momentum.<\/p>\n<p>&nbsp;<\/p>\n<h2>LOWER CARBON FOOTPRINT THAN TRADITIONAL TOWELS<\/h2>\n<p>The carbon footprint of materials that go into creating and maintaining traditional towels far outweighs that of Easydry\u2019s 100% biodegradable and compostable towels. Easydry towels are two to three times more absorbent than cotton towels and can absorb up to 10 times their weight in moisture. Easydry commissioned an independent \u2018Life Cycle Analysis\u2019 to compare their eco-friendly, disposable towels with cotton ones. The report includes a comparison of water and toxic chemicals usage, carbon emissions and the use of land that would otherwise be suitable for crop cultivation.<\/p>\n<p>Key \u2018Life Cycle Analysis\u2019 findings include:<\/p>\n<ul>\n<li>Easydry fibre production uses 10 to 20 times less water than cotton production.<\/li>\n<li>Easydry uses approximately 42 gallons of water to produce 1lb of fibre compared to between 1,850 and 7,660 gallons of water required per 1lb of cotton fibre for traditional towels.<\/li>\n<li>No scientific evidence exists to support the belief that cotton is ecologically superior to industrially produced cellulose fibres.<\/li>\n<li>Cotton has one of the greatest environmental impacts of all agricultural commodities during its processing (WWF).<\/li>\n<li>Modern man-made cellulose fibres have a clear potential in reducing the environmental impacts over cotton and petrochemical synthetic fibres (University of Utrecht).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>THE B CORPORATION CERTIFICATION PROCESS FOR EASYDRY<\/h2>\n<p>The B Corporation Certification assessment required testing Easydry on their social and environmental performance and the company\u2019s ability to show full transparency on factors from employee benefits and charitable giving \u2013 to supply chain practices and input materials. B Corporation companies have proven to show the highest standards of social and environmental performance, transparency and accountability.<\/p>\n<p>Easydry\u2019s B Corporation report summary concludes: \u201cEasydry have now established themselves as the pioneers of disposable towels and reference-point for sustainable products within the hairdressing, barber, and beauty industry. Having achieved FSC Chain of Custody certification for the entire supply chain and the trio of OK Compost Industrial, OK Compost Home and Seedling certificates, Easydry continues to push the barriers of sustainability worldwide.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2>PUTTING PURPOSE BEFORE PROFIT<\/h2>\n<p>From the outset, Easydry was a company designed around its mission to be sustainable. The brainchild of founder and CEO Anne Butterly, Easydry\u2019s journey to achieve the ultimate green certification started almost 20 years ago. Anne Butterly\u2019s vision was to turn the eco-credentials of \u2018disposable\u2019 on its head \u2013 showing how a sustainably manufactured non-washable towel could outperform traditional towels.<\/p>\n<p>Anne Butterly, Founder and CEO, Easydry said: \u201cWe are the first and only disposable towel company in the world to have achieved this prestigious B Corporation Certification. This is a fantastic validation of everything that we have been striving for over the last two decades. B Corp is a rigorous process and I am so proud that we not only performed so well in the Environment score with 40.8 but also in the Workplace score gaining 21.8. Easydry is all about the planet \u2013 but also all about our people, without whom we wouldn\u2019t have been able to achieve B Corp status.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2>Links<\/h2>\n<p>Reproduced with kind permission of <a href=\"https:\/\/entrepreneurtribune.com\">ENTREPRENEUR HERALD<\/a><\/p>\n<p>To read the original article, click <a href=\"https:\/\/entrepreneurtribune.com\/its-a-wrap-b-corp-global-category-first-for-green-disrupter-easydry-eco-towels-100-compostable-eco-towel-easydry-is-officially-the-better-way-to-dry\/\">HERE<\/a><\/p>\n<p>Or to shop our GB range, click <a href=\"https:\/\/www.easydry.com\/gb\/shop\/\">HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Easydry featured in Entrepreneur Tribune. IT\u2019S A WRAP! B CORP GLOBAL CATEGORY FIRST FOR \u2018GREEN DISRUPTER\u2019 EASYDRY ECO-TOWELS. 100% COMPOSTABLE ECO-TOWEL, EASYDRY IS OFFICIALLY THE BETTER WAY TO DRY!<\/p>\n","protected":false},"author":11,"featured_media":1114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[142,87,147,169,171,162,96,153,97,165],"tags":[116,192,193,120,112,196,198,199],"class_list":["post-13417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biodegradable","category-business-advice","category-compostable","category-disposable-towels","category-eco-friendly-products","category-hairdressing","category-media","category-ok-compost","category-salon-hygiene","category-salon-sustainability","tag-anne-butterly","tag-b-corp","tag-b-corporation","tag-disposable-towels","tag-easydry","tag-easydry-press-coverage","tag-eco-towels","tag-entrepreneur-tribune"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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