{"id":15287,"date":"2026-03-24T16:07:38","date_gmt":"2026-03-24T16:07:38","guid":{"rendered":"https:\/\/www.easydry.com\/gb\/?p=15287"},"modified":"2026-05-14T12:02:12","modified_gmt":"2026-05-14T12:02:12","slug":"easydry-awarded-welove-purple-hearts-seal-of-approval","status":"publish","type":"post","link":"https:\/\/www.easydry.com\/gb\/easydry-awarded-welove-purple-hearts-seal-of-approval\/","title":{"rendered":"Easydry Awarded WELOVE Purple Hearts Seal of Approval"},"content":{"rendered":"<p>At Easydry, everything starts inside the salon. The pace, the pressure, the need for consistency across every client. That\u2019s where products are truly tested \u2014 in real working environments.<\/p>\n<p>We\u2019re proud to share that Easydry has been awarded the <a href=\"https:\/\/www.welovepurplehearts.com\/posts\/easydry-seal\" target=\"_blank\" rel=\"noopener\"><strong>WELOVE Purple Hearts Seal of Approval<\/strong> <\/a>\u2014 recognition from a professional community built by hair pros, for hair pros.<\/p>\n<h2><strong>What is WELOVE Purple Hearts<\/strong><strong>?<\/strong><\/h2>\n<p>WELOVE Purple Hearts is a global movement focused on raising standards across the hair industry through education, accreditation and recognition.<\/p>\n<p>It brings together a community of professionals committed to:<\/p>\n<ul>\n<li>High standards in creativity, business and professionalism, operating in an unregulated industry comes with a lot of challenges and safety concerns. WELOVE partners with The Hair Council, championing mandatory State Registration to tackle this<\/li>\n<li>Ongoing education and CPD (in line with other skilled professionals that require ongoing CPD)<\/li>\n<li>Client safety and best practice<\/li>\n<li>More responsible approaches within salons<\/li>\n<\/ul>\n<p>Within this, the <strong>Seal of Approval<\/strong> recognises products that meet strict criteria across performance, safety, sustainability and real salon usability.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15289 alignleft\" src=\"https:\/\/www.easydry.com\/gb\/wp-content\/uploads\/sites\/2\/2026\/03\/Full-Colour-sml-300x300.png\" alt=\"WELOVE Purple Hearts Seal of Approval \" width=\"300\" height=\"300\" srcset=\"https:\/\/www.easydry.com\/gb\/wp-content\/uploads\/sites\/2\/2026\/03\/Full-Colour-sml-300x300.png 300w, https:\/\/www.easydry.com\/gb\/wp-content\/uploads\/sites\/2\/2026\/03\/Full-Colour-sml-150x150.png 150w, https:\/\/www.easydry.com\/gb\/wp-content\/uploads\/sites\/2\/2026\/03\/Full-Colour-sml-32x32.png 32w, https:\/\/www.easydry.com\/gb\/wp-content\/uploads\/sites\/2\/2026\/03\/Full-Colour-sml-100x100.png 100w, https:\/\/www.easydry.com\/gb\/wp-content\/uploads\/sites\/2\/2026\/03\/Full-Colour-sml.png 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Approved by Hair Professionals<\/strong><\/h2>\n<p>This is not a badge that can be applied for and assumed. Every product goes through:<\/p>\n<ul>\n<li>Real salon testing<\/li>\n<li>Professional review and scoring<\/li>\n<li>Approval based on consistent results<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.easydry.com\/gb\/product\/medium-towel-hairdressing\/\" target=\"_blank\" rel=\"noopener\">Easydry towels<\/a> were used across busy salon environments and education settings, where performance matters most.<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><strong>What Stylists Are Saying<\/strong><\/h2>\n<h4><strong>Laraine Rose\u00a0 | \u00a0WELOVE Sustainable Ambassador and Purple Heart Educator<\/strong><\/h4>\n<blockquote><p>\u201cEasydry towels feel light and soft but are the most absorbent compostable towel I\u2019ve ever used.\u00a0\u00a0\u00a0\u00a0 I love how absorbent Easydry towels are, so you only need one per client.\u00a0 They feel really soft so give comfort to your client.<\/p>\n<p>You can dry them out and re use them as a cleaning rag or a towel to clean your hands during a colour application. Clients love to take their towels home to re use.<\/p>\n<p>They are compostable so they create a full cycle.&#8221;<\/p><\/blockquote>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Rae Elizabeth Palmer, Founder WELOVE<\/strong><\/h4>\n<blockquote><p>\u201cI use Easydry for all my clients and in our education classes \u2014 and we absolutely love them. The towels are exceptional in quality and absorb water extremely well, which is something many disposable towels fail to do.<\/p>\n<p>From a hygiene perspective, they are essential in the salon. Knowing there is no risk of cross-contamination, whether in our classes or when working with clients, gives real peace of mind. To achieve the same hygiene standard with traditional towels, you would need to wash them at very high temperatures every day.<\/p>\n<p>With Easydry, you save money, support sustainability and maintain the highest hygiene standards \u2014 all in one.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong>Why Easydry Was Recognised<\/strong><\/h3>\n<p>Easydry aligns closely with the standards set by WELOVE \u2014 delivering across performance, sustainability and day-to-day salon use:<\/p>\n<ul>\n<li><strong>Up to 3x more absorbent than cotton<\/strong><\/li>\n<li><strong>One towel per client system<\/strong><\/li>\n<li><strong>100% compostable within 12 weeks<\/strong><\/li>\n<li>Made from <strong>FSC Certified materials<\/strong><\/li>\n<li>Hygienic, single-use solution<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>A Smarter Way to Work<\/strong><\/h3>\n<p>Behind the product is a clear operational shift.<\/p>\n<p>A six-person salon can:<\/p>\n<ul>\n<li>Save up to <strong>144,000 litres of water per year<\/strong><\/li>\n<li>Reduce energy and laundry costs<\/li>\n<li>Remove washing, drying and folding from daily routines<\/li>\n<\/ul>\n<p>This creates a more efficient salon environment, where time is spent on clients rather than backroom tasks.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Recognition That Matters<\/strong><\/h3>\n<p>The WELOVE Purple Hearts Seal of Approval is awarded by hair professionals who use products every day, under pressure, with real clients.<\/p>\n<p>That makes it meaningful.<\/p>\n<p>For salons looking to improve efficiency, maintain hygiene standards and meet sustainability expectations, Easydry offers a system that works in practice \u2014 not just in theory.<\/p>\n<section class=\"faq-section\">\n<h2>FAQs about the WELOVE Purple Hearts Seal of Approval<\/h2>\n<h3>What is the WELOVE Purple Hearts Seal of Approval?<\/h3>\n<p>The WELOVE Purple Hearts Seal of Approval is industry recognition awarded to products that meet professional standards across performance, innovation, sustainability and salon usability.<\/p>\n<h3>Why was Easydry awarded the WELOVE Purple Hearts Seal of Approval?<\/h3>\n<p>Easydry was recognised for its performance in professional salon environments, including hygiene standards, absorbency, sustainability and operational usability.<\/p>\n<h3>Who tests products for the WELOVE Purple Hearts Seal of Approval?<\/h3>\n<p>Products are reviewed and tested by professional hair industry experts and salon professionals in real working environments.<\/p>\n<h3>What makes Easydry different from traditional salon towels?<\/h3>\n<p>Easydry towels are single-use, highly absorbent and compostable, helping salons improve hygiene standards while reducing laundry, water and energy usage.<\/p>\n<h3>Are Easydry towels sustainable?<\/h3>\n<p>Easydry towels are made from FSC-certified fibres and are certified compostable through recognised third-party certifications.<\/p>\n<h3>Who uses Easydry towel systems?<\/h3>\n<p>Easydry towel systems are used by salons, spas, barbers and professional hair and beauty businesses across multiple countries.<\/p>\n<h3>Why do salons use single-use towel systems?<\/h3>\n<p>Many salons use single-use towel systems to improve hygiene, reduce laundry demands, save staff time and create a more consistent client experience.<\/p>\n<h3>Are Easydry towels suitable for professional salon environments?<\/h3>\n<p>Yes. Easydry towels are designed specifically for professional salon, barber and spa environments where performance, hygiene and efficiency matter.<\/p>\n<\/section>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is the WELOVE Purple Hearts Seal of Approval?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The WELOVE Purple Hearts Seal of Approval is industry recognition awarded to products that meet professional standards across performance, innovation, sustainability and salon usability.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why was Easydry awarded the WELOVE Purple Hearts Seal of Approval?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Easydry was recognised for its performance in professional salon environments, including hygiene standards, absorbency, sustainability and operational usability.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Who tests products for the WELOVE Purple Hearts Seal of Approval?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Products are reviewed and tested by professional hair industry experts and salon professionals in real working environments.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What makes Easydry different from traditional salon towels?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Easydry towels are single-use, highly absorbent and compostable, helping salons improve hygiene standards while reducing laundry, water and energy usage.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are Easydry towels sustainable?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Easydry towels are made from FSC-certified fibres and are certified compostable through recognised third-party certifications.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Who uses Easydry towel systems?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Easydry towel systems are used by salons, spas, barbers and professional hair and beauty businesses across multiple countries.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why do salons use single-use towel systems?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Many salons use single-use towel systems to improve hygiene, reduce laundry demands, save staff time and create a more consistent client experience.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are Easydry towels suitable for professional salon environments?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Easydry towels are designed specifically for professional salon, barber and spa environments where performance, hygiene and efficiency matter.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Easydry, everything starts inside the salon. The pace, the pressure, the need for consistency across every client. That\u2019s where products are truly tested \u2014 in real working environments. We\u2019re proud to share that Easydry has been awarded the WELOVE Purple Hearts Seal of Approval \u2014 recognition from a professional community built by hair pros, [&hellip;]<\/p>\n","protected":false},"author":1950,"featured_media":15288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[705,171,783,185,165],"tags":[],"class_list":["post-15287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-easydry","category-eco-friendly-products","category-hair-salons","category-reducing-electricity-costs","category-salon-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WELOVE Purple Hearts Approved Salon Towels | Easydry<\/title>\n<meta name=\"description\" content=\"Easydry compostable towels earn WELOVE 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