{"id":14518,"date":"2025-04-15T13:53:56","date_gmt":"2025-04-15T13:53:56","guid":{"rendered":"https:\/\/www.easydry.com\/ie\/?p=14518"},"modified":"2025-04-15T13:58:56","modified_gmt":"2025-04-15T13:58:56","slug":"our-power-our-planet-how-salons-are-shaping-a-cleaner-future","status":"publish","type":"post","link":"https:\/\/www.easydry.com\/ie\/our-power-our-planet-how-salons-are-shaping-a-cleaner-future\/","title":{"rendered":"Our Power, Our Planet \u2013 How salons are shaping a cleaner future"},"content":{"rendered":"

Each month, our Insider Tips<\/em> series shares stories from inside the salon industry\u2014focusing on owners, teams, and creatives making practical changes that reduce waste, cut energy use, and improve how salons work.\u00a0For Earth Month, we asked two simple questions:<\/p>\n

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  1. What\u2019s one sustainable change you\u2019ve made in your salon that\u2019s had a big impact?<\/em><\/strong><\/li>\n
  2. What\u2019s your advice for salons that want to be more sustainable but don\u2019t know where to start?<\/em><\/strong><\/li>\n<\/ol>\n

    This year\u2019s Earth Day theme, Our Power, Our Planet<\/strong>, is a call to action\u2014reminding us that change doesn\u2019t always need to be dramatic to be effective. Small, well-considered choices add up. At Easydry, that\u2019s how we\u2019ve always worked. One swap\u2014our compostable salon towel<\/a>\u2014has helped save more than 11.7 billion litres of water globally<\/strong> since 2007, and supported thousands of salons in reducing their impact.<\/p>\n

    Here\u2019s what our community is focusing on right now.<\/p>\n

    Get the Team Involved \u2013 Make it a Conversation<\/strong><\/h3>\n

    Samantha Cusick<\/a> \u2013 Founder, Samantha Cusick London & St\u0101 Studios<\/strong><\/p>\n

    \"Samantha
    \n<\/strong><\/p>\n

    \u201cSwitching to compostable towels was one of the first big sustainable changes I made at St\u0101 Studios, and it\u2019s still one of the most impactful. It\u2019s reduced our energy and water use massively, cut out laundry completely, and eliminated microplastic pollution from washing. The towels are soft, hygienic, and kind to skin\u2014which our clients love\u2014and the team loves not having to manage laundry or towel stock. More than that, it sends a clear message: we\u2019ve thought about the details. It shows we\u2019re serious about sustainability\u2014it\u2019s not just a trend.\u201d<\/p>\n

    \u201cStart small, but start with purpose. Choose one area\u2014like your towel system, energy use, or packaging\u2014and look at how you could improve it. Talk to your team. Make it a conversation. When everyone feels involved, it becomes easier to build momentum. Don\u2019t wait to be perfect. Just be honest, share your progress, and stay curious.\u201d<\/p><\/blockquote>\n

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    Think Long-Term \u2013 Plan with Purpose<\/strong><\/h3>\n

    Smitha Islam \u2013 Head of People and EDI, Blue Tit<\/a><\/strong><\/p>\n

    \"Smitha\u201cWe use eco-friendly equipment like eco-heads, which save a ton of water\u2014over 1.3 million liters every year.\u00a0Eco-heads have reduced water usage by up to 65%, significantly lowering the salon\u2019s environmental impact.\u00a0It is also energy efficient\u00a0<\/strong>as it uses less hot water, thus cutting down on energy consumption, reducing overall costs. The Increased water pressure ensures quicker rinsing, improving workflow and reducing service times.\u00a0At Blue Tit salons, using eco heads aligns with their\u00a0B Corp certification<\/strong>, reinforcing our dedication to eco-conscious practices and responsible business operations. By integrating eco heads, we continues to lead the way in sustainable haircare, benefiting both the environment and our clients.\u00a0It\u00a0also helps us\u00a0staying true to our sustainability goals.<\/p>\n

    We\u2019ve introduced Easydry eco towels, which can be disposed of in your general waste, recycling, or compost bin. They are 100% biodegradable and fully decompose within 12 weeks, eliminating any harm to the environment\u2014no matter where they end up. Using Easydry towels also supports our B Corp values by reducing waste and promoting responsible recycling.\u201d<\/p>\n

    \u201cStart by evaluating your current sustainable practices\u2014recognising your strengths and identifying areas for improvement.\u00a0Sustainability planning and implementation should be a collaborative effort, actively involving your entire team.\u00a0Develop a structured plan with immediate, intermediate, and long-term goals to drive meaningful progress.\u00a0Set achievable sustainability targets, such as enhancing recycling efforts, reducing waste, eliminating plastic use, incorporating recycled products, and conserving energy by choosing renewable energy sources and eco-conscious suppliers. Prioritise natural and organic products while exploring innovative ways to minimise water and product waste.\u00a0Regularly assess progress, refine your strategies, and adjust your targets to maximise impact.\u00a0Most importantly, celebrate every achievement, no matter how small, and inspire your team by recognising their creativity and dedication to sustainability.\u201d<\/p><\/blockquote>\n

    Start Small \u2013 Choose One Change That Matters<\/strong><\/h3>\n

    Ger Robinson<\/a> \u2013 Owner, Ger Robinson Hair Design<\/strong><\/p>\n

    \"Ger
    \n<\/strong><\/p>\n

    \u201cSwitching to Easydry towels was a big change for us. They\u2019ve helped reduce our water and energy usage massively. That supports our sustainability goals and has brought real savings. Clients love the fresh, hygienic feel\u2014and for the team, it\u2019s made the day-to-day running of the salon smoother and more efficient.\u201d<\/p>\n

    \u201cStart small and build from there. Look at one area\u2014like laundry or waste\u2014and make a simple swap that fits into your routine. Something like Easydry is an easy win because it instantly cuts down your impact without compromising on quality or client care.\u201d<\/p>\n

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    Make it Manageable \u2013 Don\u2019t Overload the Process<\/strong><\/h3>\n

    Laraine Rose<\/a> \u2013 Owner, Twelve Hair Design & We Love Purple Hearts Club Ambassador<\/strong><\/p>\n

    \"Laraine
    \n<\/strong><\/p>\n

    \u201cAs a sustainable salon owner, the most rewarding thing is to be able to create beautiful hair without guilt to our planet.\u201d<\/p>\n

    \u201cIf you are new to your salon\u2019s sustainable journey, I always recommend just taking on one sustainable practice at a time\u2014such as swapping to Easydry towels, recycling your hair, or being mindful of water use. When this becomes second nature, take on the next. If we try and do everything at once, it can become overwhelming and generally means we fail to maintain any.\u201d<\/p>\n

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    Shared Values \u2013 Building A Better Industry Together for Earth Month & Beyond<\/strong><\/h3>\n

    Anne Butterly \u2013 Founder and CEO, Easydry<\/a><\/strong><\/p>\n

    \"Anne
    \n<\/strong><\/p>\n

    \u201cEasydry started with one idea\u2014salons and clients deserved a better option. One that didn\u2019t rely on endless laundry, that cut down water and energy use, and removed hidden microplastics from the process. That one swap\u2014choosing a compostable towel\u2014has now saved over 11.7 billion litres of water worldwide. It\u2019s helped hundreds of salons make a real, measurable impact. We\u2019re proud to be a certified B Corp, just like many of the incredible salons we work with. And we\u2019re proud to be part of a growing movement that shows better business is possible\u2014without compromise.\u201d<\/p>\n

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    Nature Needs to Be Part of the Conversation<\/strong><\/h3>\n

    Anne Veck<\/a> \u2013 Educator, Hair Artist and Sustainability Champion<\/strong><\/p>\n

    \"Anne<\/strong><\/h3>\n

    We also wanted to include Anne Veck<\/strong> in this month\u2019s Insiders Tips. Anne has been a proud Easydry advocate for years, and she\u2019s the perfect fit for this series\u2014not just because of her long-standing commitment to sustainability, but because she brings a perspective that\u2019s often overlooked.<\/p>\n

    \u201cWe hear a lot about how to reduce carbon emissions, including tech-based solutions. But there\u2019s still a gap in awareness when it comes to nature. Not everything that helps the climate is good for biodiversity\u2014but almost everything that supports biodiversity also helps the climate.\u201d<\/p>\n

    Anne\u2019s message is sharp and clear: we need to think bigger. Yes, reducing energy use and waste matters. But we also need to protect ecosystems, support biodiversity, and hold suppliers accountable<\/strong> for their environmental impact.<\/p>\n

    Her advice is honest and actionable:<\/h4>\n