{"id":14656,"date":"2026-03-05T15:19:59","date_gmt":"2026-03-05T15:19:59","guid":{"rendered":"https:\/\/www.easydry.com\/ie\/?p=14656"},"modified":"2026-03-05T15:19:59","modified_gmt":"2026-03-05T15:19:59","slug":"when-women-give-our-industry-grows","status":"publish","type":"post","link":"https:\/\/www.easydry.com\/ie\/when-women-give-our-industry-grows\/","title":{"rendered":"When Women Give, Our Industry Grows"},"content":{"rendered":"

Hair and beauty is an industry driven by women \u2014 in numbers, in talent and in daily leadership \u2014 even if the structures above it don\u2019t always reflect that.<\/p>\n

On salon floors across the UK and Ireland, women lead teams, educate apprentices, build brands, manage businesses and shape culture. The industry runs on their creativity, resilience and commercial skill.<\/p>\n

Yet progress does not happen by default. It happens when something is shared.<\/p>\n

The theme for International Women\u2019s Day 2026 \u2014 Give To Gain<\/strong> \u2014 challenges us to rethink advancement. Growth is not simply about what we build for ourselves. It is about what we contribute to others along the way.<\/p>\n

We asked eight women from across our community four questions:<\/p>\n

\u2022 What do you consciously give to support other women?
\u2022 What has giving brought back to you?
\u2022 Who gave something to you early in your career that made a difference?
\u2022 What does our industry need to give more of right now?<\/p>\n

Their responses reveal something powerful: generosity in this industry is not sentimental. It is structural. It builds stronger businesses. Stronger leaders. Stronger futures.<\/p>\n

Giving Time, Access and Belief<\/strong><\/h2>\n

When asked what they consciously give, the answers were immediate and practical.<\/p>\n

Samantha Cusick<\/a>\"Samantha<\/a>, Founder of Samantha Cusick London and St\u0101 Studios<\/strong>, spoke about creating space for ambition:<\/p>\n

\u201cThe Silly Little Girls Club was born from a moment where I was underestimated, and I realised how many women had experienced the same thing. So I created a space where we could say the quiet parts out loud. Through the podcast I give women a mic, literally and metaphorically. I ask the questions that matter, I share the messy middle, and I try to normalise ambition without apology.<\/p>\n

Beyond that, I give time. I mentor. I share numbers. I introduce women to each other because one connection can change everything. I am very intentional about creating rooms where women feel powerful, not competitive.<\/p>\n

If I can make the industry feel a little less intimidating and a little more collaborative, then I feel like I am doing my job properly.\u201d<\/p>\n

\"AmyFor Amy O\u2019Sullivan<\/a>, Hair Stylist and Educator at Hair by Amy O\u2019Sullivan<\/strong>, giving means transparency:<\/p>\n

\u201cI don\u2019t gatekeep. I believe empowered women empower women, and I actively choose collaboration over competition. As a solo stylist and educator, I openly share knowledge \u2014 from technical skills to business realities \u2014 because I believe there\u2019s space for all of us. I give credit publicly, recommend other artists when I\u2019m unavailable, and create conversations around sustainability and professionalism.\u201d<\/p>\n

\"SiobhanFor Siobhan Costello Feeney<\/a>, Teacher and Educator at MSLETB Mayo College<\/strong>, it begins with belief:<\/p>\n

\u201cThroughout my career, I have always consciously supported others in the industry by giving my time, knowledge, and encouragement generously. I believe education and opportunity should always be shared. In my role as an educator I provide practical training, honest advice, and a real insight into both the creative and business sides of our industry, while actively recognising talent, giving credit, and creating introductions where possible. Most importantly I offer belief.\u201d<\/p>\n

\"SarahFor Sarah Morrissey<\/a>, Salon Owner, Clinical Trichologist and NVQ Trainer at Sarai Hair and Wellness<\/strong>, it is structured support:<\/p>\n

\u201cI consciously give my time, knowledge, and encouragement. Whether it\u2019s mentoring staff, sharing clinical expertise in trichology, hair, and hair replacement systems, training and assessing NVQ candidates, and offering honest advice and practical guidance, I aim to empower women to grow their skills and confidence. I also make a point of providing flexible opportunities and recognition for hard work, helping others to thrive in both technical and leadership roles.\u201d<\/p>\n

\"KarineFor Karine Jackson<\/a>, Director of KJ Sustainability Consultancy<\/strong>, giving takes the form of inclusion:<\/p>\n

\u201cOver the years, I have both supported and been supported by many groups, but the one I value most is my work with Hair&Care. https:\/\/www.hairandcareproject.com\/<\/a>
\nI support women who are visually impaired or blind by teaching them how to care for and style their hair through touch and feeling. It is incredibly rewarding to help build confidence and independence in such a practical and personal way.\u201d<\/p>\n

\"RaeFor Rae Elizabeth Palmer<\/a>, Founder and Creative Director of WELOVE<\/strong>, giving fuels growth:<\/p>\n

\u201cI love to support other women generally but give back in our industry to amazing women that need support to achieve all their dreams and aspirations is a joy for me. I love education and to teach other women in the industry gives me a great reward. Our industry is mainly women and I\u2019m a part of its growth is what it\u2019s all about for me. When women give to each other incredible things happen for our world.\u201d<\/p>\n

\"SusanFor Susan Collins<\/a>, Owner of Home of Hair<\/strong>, it is culture:<\/p>\n

\u201cSharing knowledge, creating a good work life balance, always encouraging learning and upskilling. Just being a woman shouldn\u2019t affect your work.\u201d<\/p>\n

 <\/p>\n

\"AnneFor Anne Veck<\/a>, Owner of Anne Veck Education<\/strong>, giving is rooted in independence:<\/p>\n

\u201cMy commitment to the next generation of female professionals is built on one core principle: Education is freedom.<\/p>\n

I believe in \u2018lifting as I climb.\u2019<\/p>\n

Uganda: I head out to Uganda to share what I know with young women in orphanages. It’s about giving them real hairdressing skills so they can stand on their own two feet and find financial independence.<\/p>\n

Industry Leadership: At home, I use my platform to open doors. Whether it\u2019s working with the Net Zero Fellowship or mentoring, I want to make sure the next generation of women stylists has a seat at the table, and the business confidence to stay there.\u201d<\/p>\n

Different approaches. One consistent pattern: deliberate contribution.<\/p>\n

What Giving Builds<\/strong><\/h2>\n

If giving is intentional, its return is tangible.<\/p>\n

Samantha reflects:<\/strong><\/p>\n

\u201cGiving has brought me community in the truest sense of the word.<\/p>\n

The more I\u2019ve shared, whether that\u2019s through my podcast, mentoring, or opening up St\u0101 Studios as a home for freelancers, the more I\u2019ve realised that generosity multiplies. It\u2019s brought me stronger teams who feel invested, not just employed. It\u2019s brought collaborations I never could have planned. It\u2019s brought loyalty that you can\u2019t buy with marketing.<\/p>\n

Personally, it\u2019s given me confidence. When you see other women grow because of a conversation you had or an opportunity you offered, it reminds you that your voice matters. Professionally, it\u2019s expanded my world. The relationships, the perspective, the shared ambition, that is the real return on investment.\u201d<\/p>\n

Amy adds:<\/strong><\/p>\n

\u201cThe more I share, the stronger my network becomes \u2014 not just professionally, but personally. It\u2019s led to collaborations, education opportunities, brand partnerships, and loyal clients who value what I stand for. Professionally, it has grown my business. Personally, it has built confidence. When you support others, you realise there is more than enough success to go around.\u201d<\/p>\n

Sarah sees it internally:<\/strong><\/p>\n

\u201cGiving has built stronger, loyal teams and fostered a collaborative environment where everyone feels valued. Professionally, it has strengthened my business and expanded my network through connections with peers, clients, and aspiring professionals. Personally, it has brought a sense of fulfilment and perspective, seeing others succeed because of the support I\u2019ve offered is incredibly rewarding.\u201d<\/p>\n

Siobhan speaks of shared success:<\/strong><\/p>\n

\u201cGiving back has enriched me both personally and professionally. Through my years leading Siobhan Costello Hair Design and now educating at MSLETB Mayo College, I’ve gained perspective, stronger professional relationships, and a renewed sense of purpose. Supporting others has deepened my confidence and passion for the industry, and seeing students grow into skilled professionals is incredibly rewarding. Their success feels shared, and knowing I’ve contributed to the future of our industry is the greatest return of all.\u201d<\/p>\n

Rae reflects on the wider impact of collaboration:<\/strong><\/p>\n

\u201cWhen women give to each other incredible things happen for our world. Supporting others has strengthened my belief in collaboration and leadership. It has brought connections, creativity and shared momentum that continues to move our industry forward.\u201d<\/p>\n

Anne reflects:<\/strong><\/p>\n

\u201cIt\u2019s not just about what I give; I get so much back in return.
\nA real perspective: My work in Uganda and with young stylists keeps me grounded. It reminds me why I started and keeps my own passion alive.
\nA team I can trust: When you truly invest in people, they stay with you. I\u2019ve gained incredible loyalty and a team that isn\u2019t afraid to innovate with me.
\nConfidence to keep going: Honestly, seeing a student \u2018get it\u2019 or watching a mentee fly is the best feeling. It validates everything I\u2019ve done over the last 30 years and makes me want to keep learning myself.\u201d<\/p>\n

Karine highlights the deeper reward of impact:<\/strong><\/p>\n

\u201cSupporting women through Hair&Care has brought me perspective and purpose. Seeing confidence grow in others reminds me why I chose this industry in the first place. Giving has strengthened my leadership and reinforced the importance of inclusion.\u201d<\/p>\n

Susan keeps it simple:<\/strong><\/p>\n

\u201cStaff appreciation. Trust and respect in the industry. Making strong friendships and connections.\u201d<\/p>\n

Giving is not depletion. It is reinforcement.<\/p>\n

Who Gave To Them First<\/strong><\/h2>\n

Sometimes support is direct. Sometimes it\u2019s subtle. Sometimes it\u2019s simply space to prove yourself.<\/p>\n

Samantha shares:<\/strong><\/p>\n

\u201cIf I am being completely honest, no one handed me anything early on. I worked for every opportunity I\u2019ve had.<\/p>\n

But what I did have were moments of belief. My mum is a hairdresser, so I grew up seeing that this was a real career, not just a \u2018plan B.\u2019 And along the way there were clients, educators and peers who trusted me with responsibility before I felt fully ready. That trust mattered.<\/p>\n

No one gave me shortcuts, but they gave me space to prove myself. Sometimes that is even more powerful.\u201d<\/p>\n

Karine recalls:<\/strong><\/p>\n

\u201cThis story is slightly unconventional. I was about to enter my first local hairdressing competition in Australia, where I grew up. I was young, excited and training every night, but I was struggling to get the look right. A PR woman from the salon was visiting for a training session and said to me, \u2018I don\u2019t know why you\u2019re trying so hard it\u2019s not like you\u2019ll win.\u2019
\nI was shocked, but instead of giving up, I trained even harder. I went on to win and compete at regional, state and then Australian championships, where I came runner-up. That moment has stayed with me for over 30 years and taught me how to channel negativity into determination, something that has shaped my career ever since.\u201d<\/p>\n

Sarah reflects:<\/strong><\/p>\n

\u201cAn old boss and mentor, as well as a business coach in my first few years, gave me guidance, honest feedback, and encouragement when I needed it most. They helped me see my potential, navigate challenges, and invest in continuous learning. Later, peers in continued education supported me with insight and inspiration, their generosity shaped the way I now give back to others in the industry.\u201d<\/p>\n

Rae credits inspiration:<\/strong><\/p>\n

\u201cUmberto Gianni was a great inspiration for me, he helped me recognise my creativity and to aspire to all my dreams. I have also loved working with Antony Mascolo when working behind the camera and photographic work.\u201d<\/p>\n

Susan shares:<\/strong><\/p>\n

\u201cMy kids actually inspired me to do better and be better and be the best I can be.\u201d<\/p>\n

Amy remembers trust:<\/strong><\/p>\n

\u201cSchwarzkopf have given opportunity and trust \u2014 and that changed everything.
\nBeing trusted to step into bigger rooms, whether that was bridal work or backstage at London Fashion Week, gave me confidence before I fully had it myself. That belief showed me what was possible. Sometimes the greatest gift isn\u2019t advice \u2014 it\u2019s someone saying, \u2018You\u2019re ready.\u2019\u201d<\/p>\n

Siobhan honours her mentors:<\/strong><\/p>\n

\u201cEarly in my career, I was fortunate to have mentors who were generous with both their time and their standards. They didn’t just teach me technical skills, they taught me discipline, professionalism, and pride in my work. My parents were always the backbone to my career encouraging me to strive to be my best and always encouraged and financed my upskilling and continuous education. That early guidance shaped my 30 year career and instilled in me the importance of passing that same support and encouragement on to the next generation.\u201d<\/p>\n

Anne reflects:<\/strong><\/p>\n

\u201cTurning Doubts into Success
\nSupport isn\u2019t always soft; sometimes, it\u2019s the fuel to prove someone wrong.<\/p>\n

When I was 13, a teacher told me I was a waste of time and would never speak English. That doubt eventually drove me to move to the UK and build a successful life. Later, a client told me that the success of my salons was \u2018non-negotiable.\u2019 That stuck with me for good. It just goes to show that whether someone is doubting you or pushing you to win, those early moments really do set the path for the rest of your life.\u201d<\/p>\n

Belief moves forward. What was given to them is now being given back.<\/p>\n

What Our Industry Needs to Give More Of<\/strong><\/h2>\n

When asked what must change, the answers widened beyond personal experience and into structure.<\/p>\n

Samantha states:<\/strong><\/p>\n

\u201cOur industry needs to give more positions of power to women.<\/p>\n

We are a female dominated industry on the salon floor, but when you look at who holds the investment, the decision making seats, the keynote stages and often even the big awards, it does not always reflect that. We need more women in leadership roles, more women on judging panels, more women backed with funding and real opportunity.<\/p>\n

It is not about tokenism. It is about representation that actually mirrors the talent in this industry. When women are visible in positions of power, it changes what feels possible for the next generation coming up behind us.\u201d<\/p>\n

Karine adds:<\/strong><\/p>\n

\u201cWe need to give people a reason to choose hairdressing as a career again. This is an amazing, multi-layered industry with opportunities in salon work, session styling, television, education and celebrity work. Salons can and should be inclusive spaces, we are a community. We also need to see and support more great female stylists in leadership and visible roles.\u201d<\/p>\n

Sarah emphasises structure:<\/strong><\/p>\n

\u201cWe need to give more structured support and mentorship, especially for women starting out or moving into leadership roles. This includes practical guidance on business skills, fair pay, career development, and visibility, helping women gain confidence and the tools to progress while creating a stronger, more inclusive industry overall.\u201d<\/p>\n

Rae calls for evolution:<\/strong><\/p>\n

\u201cOur industry needs positivity and a new approach. Our WL holistic and sustainable values and leadership with being a Master level of all we do in salons we believe will lead us into a new era.\u201d<\/p>\n

Susan highlights a need for:<\/strong><\/p>\n

\u201cPaid maternity leave.\u201d<\/p>\n

Amy highlights the need for financial guidance and business strategy support:<\/strong><\/p>\n

\u201cWe are incredibly skilled creatives, but many women in our industry are building businesses without financial guidance, leadership training, or long-term strategy support. If we want more sustainable, profitable, women-led businesses, we need to normalise conversations around money, boundaries, pricing, and growth. Talent is powerful \u2014 but knowledge is transformative.\u201d<\/p>\n

Siobhan reinforces mentorship:<\/strong><\/p>\n

\u201cOne thing our industry needs to give more of right now is genuine mentorship. We need experienced professionals to share knowledge openly, support emerging talent, and create clear pathways for growth. Technical skill is vital, but guidance, encouragement, and honest leadership are what truly shape confident, resilient hairdressers.\u201d<\/p>\n

Anne addresses policy:<\/strong><\/p>\n

\u201cTo help our industry thrive, we must cut the red tape and tax burdens that stifle growth.<\/p>\n

Endless paperwork and the \u2018VAT cliff\u2019 act as a ceiling, stopping stylists from expanding their businesses. We need a simpler tax system that rewards success rather than penalising it, giving our industry the time and resources to focus on leading their teams and mastering their craft.\u201d<\/p>\n

Give To Gain<\/strong><\/h2>\n

Across every story, one truth stands out.<\/p>\n

Give mentorship. Gain confidence.
\nGive opportunity. Gain leadership.
\nGive structure. Gain sustainability.<\/p>\n

At Easydry<\/a>, we are proud to stand within a community that believes progress is collective. Sustainable growth \u2014 commercially and culturally \u2014 is built through consistent contribution.<\/p>\n

Because when women share knowledge, opportunity and belief, the entire industry moves forward.<\/p>\n

This year, the invitation is simple:<\/p>\n

What will you give to gain?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hair and beauty is an industry driven by women \u2014 in numbers, in talent and in daily leadership \u2014 even if the structures above it don\u2019t always reflect that. On salon floors across the UK and Ireland, women lead teams, educate apprentices, build brands, manage businesses and shape culture. The industry runs on their creativity, […]<\/p>\n","protected":false},"author":1950,"featured_media":14657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40,584,96],"tags":[89,212,211,219],"class_list":["post-14656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-hair-salon","category-media","tag-easydry","tag-female-entrepreneurs","tag-female-founders","tag-international-womens-day"],"acf":[],"yoast_head":"\nGive To Gain: Women Strengthening Hair & Beauty | Easydry<\/title>\n<meta name=\"description\" content=\"For International Women\u2019s Day 2026, women across hair and beauty share what they give \u2014 and what our industry gains in return.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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