A Sustainable Partnership: Easydry and WeLove Purple Hearts Club Unite in 2025
Easydry is delighted to announce our partnership with the WeLove Purple Hearts Club for 2025. Together, we’re championing innovation, sustainability, and professional excellence in the hairdressing industry. This collaboration marks a new era of mutual support, shared values, and a commitment to empowering hair professionals around the world.
Why WeLove Purple Hearts Club Stands Out
The WeLove Purple Hearts Club is a revolutionary organisation designed by hair professionals for hair professionals. By offering CPD-endorsed education and working alongside prestigious organisations such as The Hair Council and HABIA, WeLove is setting new standards in the industry. With their holistic approach to education, sustainability, and professional development, they’re leading the charge for positive change.
Led by award-winning hair professional and international art director Rae Palmer, WeLove Purple Hearts Club has created a system that prioritizes education, regulation, and the betterment of hair pros worldwide. As Rae Palmer puts it, “Chefs have Michelin Stars, now Hair Pros have Purple Hearts!”
Easydry: Leading the Way in Salon Sustainability
At Easydry, we share WeLove’s passion for excellence and innovation. As the leader in biodegradable towel solutions, we help salons reduce waste, conserve resources, and enhance client experiences. Our certified sustainable products streamline salon operations while meeting the rising demand for eco-friendly practices.
Here’s why Easydry is the perfect fit for your salon:
- Certified Sustainability: Easydry holds B Corp, FSC, OK Compost, and Seedling certifications, reinforcing our dedication to ethical and eco-friendly products.
- Cost Efficiency: By switching to Easydry towels, salons cut costs on laundry, saving time and energy.
- Enhanced Hygiene: Our compostable towels provide a fresh, hygienic experience for every client, reducing the risk of cross-contamination.
A Shared Vision for 2025 | Easydry WeLove Partnership 2025
This partnership embodies the shared mission of Easydry and WeLove Purple Hearts Club: empowering hair professionals, advancing the industry, and protecting the planet. Both organisations prioritize sustainability, client safety, and career growth, making this collaboration a natural fit.
Anne Butterly, Founder & CEO of Easydry, highlights the significance of this alliance:
“We are excited to support WeLove Purple Hearts Club in their pioneering efforts in professional hair education and industry regulation. Easydry’s mission to create sustainable salons aligns perfectly with their vision of empowering hair pros and advocating for positive change. Together, we can make 2025 a landmark year for the hair industry.”
Transform Your Salon with Easydry
Easydry’s biodegradable towels offer a practical and sustainable solution to common salon challenges:
- Eliminate Laundry Costs: Save time, energy, and money by eliminating traditional laundry systems.
- Enhance Client Experiences: Provide fresh, hygienic towels for every service, boosting client satisfaction and loyalty.
- Streamline Operations: Compact, space-saving, and ready to use straight from the box.
- Support Sustainability Goals: Contribute to a greener planet with our compostable products.
Laraine Rose, Owner, Twelve Hair Design, Sustainable Salon shares her excitement!
“As Sustainable Ambassador for WeLove I am very excited to learn that Easydry are to become a brand partner, especially as they are my choice brand of towels in the salon. As a sustainable salon I use Easydry towels as I believe they have less of an impact on our environment, as not requiring water and energy to wash, can be re-used as a cleaning cloth and at the end of use can be composted. It also saves me vital time from not having to wash and fold towels each day. My clients love them, not just from a sustainable aspect but hygiene too. Nothing beats a fresh new towel.”
Join the Movement | Easydry WeLove Partnership 2025
With Easydry and WeLove Purple Hearts Club leading the way, 2025 promises to be a transformative year for the UK hairdressing industry. Together, we are raising standards, championing sustainability, and creating opportunities for hair professionals to thrive.
