Easydry Awarded WELOVE Purple Hearts Seal of Approval
At Easydry, everything starts inside the salon. The pace, the pressure, the need for consistency across every client. That’s where products are truly tested — in real working environments.
We’re proud to share that Easydry has been awarded the WELOVE Purple Hearts Seal of Approval — recognition from a professional community built by hair pros, for hair pros.
What is WELOVE Purple Hearts?
WELOVE Purple Hearts is a global movement focused on raising standards across the hair industry through education, accreditation and recognition.
It brings together a community of professionals committed to:
- High standards in creativity, business and professionalism, operating in an unregulated industry comes with a lot of challenges and safety concerns. WELOVE partners with The Hair Council, championing mandatory State Registration to tackle this
- Ongoing education and CPD (in line with other skilled professionals that require ongoing CPD)
- Client safety and best practice
- More responsible approaches within salons
Within this, the Seal of Approval recognises products that meet strict criteria across performance, safety, sustainability and real salon usability.
Approved by Hair Professionals
This is not a badge that can be applied for and assumed. Every product goes through:
- Real salon testing
- Professional review and scoring
- Approval based on consistent results
Easydry towels were used across busy salon environments and education settings, where performance matters most.
What Stylists Are Saying
Laraine Rose | WELOVE Sustainable Ambassador and Purple Heart Educator
“Easydry towels feel light and soft but are the most absorbent compostable towel I’ve ever used. I love how absorbent Easydry towels are, so you only need one per client. They feel really soft so give comfort to your client.
You can dry them out and re use them as a cleaning rag or a towel to clean your hands during a colour application. Clients love to take their towels home to re use.
They are compostable so they create a full cycle.”
Rae Elizabeth Palmer, Founder WELOVE
“I use Easydry for all my clients and in our education classes — and we absolutely love them. The towels are exceptional in quality and absorb water extremely well, which is something many disposable towels fail to do.
From a hygiene perspective, they are essential in the salon. Knowing there is no risk of cross-contamination, whether in our classes or when working with clients, gives real peace of mind. To achieve the same hygiene standard with traditional towels, you would need to wash them at very high temperatures every day.
With Easydry, you save money, support sustainability and maintain the highest hygiene standards — all in one.”
Why Easydry Was Recognised
Easydry aligns closely with the standards set by WELOVE — delivering across performance, sustainability and day-to-day salon use:
- Up to 3x more absorbent than cotton
- One towel per client system
- 100% compostable within 12 weeks
- Made from FSC Certified materials
- Hygienic, single-use solution
A Smarter Way to Work
Behind the product is a clear operational shift.
A six-person salon can:
- Save up to 144,000 litres of water per year
- Reduce energy and laundry costs
- Remove washing, drying and folding from daily routines
This creates a more efficient salon environment, where time is spent on clients rather than backroom tasks.
Recognition That Matters
The WELOVE Purple Hearts Seal of Approval is awarded by hair professionals who use products every day, under pressure, with real clients.
That makes it meaningful.
For salons looking to improve efficiency, maintain hygiene standards and meet sustainability expectations, Easydry offers a system that works in practice — not just in theory.
