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Easydry Wins Sustainable Trade Exporter of the Year 2025

Simon McKeever, CEO, Irish Exporters Association, Gabrielle White, President, Irish Exporters Association, Anne Butterly, Easydry Ltd, winner of Sustainable Trade Exporter of the Year category and Cian Maher, Senior Account Manager & Client Strategy, The Irish Times at the Export Industry Awards 2025.

We’re delighted to share exciting news — Easydry has been named Sustainable Trade Exporter of the Year 2025 at the Irish Exporters Association’s Export Industry Awards.

This national recognition highlights Easydry’s 20-year commitment to sustainability, innovation, and global growth. It celebrates how a Dundalk-based idea became an international success, helping professionals in more than 25 countries switch to compostable salon towels and eco-friendly alternatives.

Two Decades of Sustainable Innovation

Founded in 2003 by Anne Butterly, Easydry has spent over two decades creating a smarter, greener way to work. Our compostable towels replace cotton towels, removing the need for energy-heavy laundry and saving thousands of litres of water each year.

A typical six-stylist salon using Easydry can save up to 144,000 litres of water annually. This delivers real results — lower costs, cleaner operations, and a more sustainable salon model.

Over time, Easydry has expanded beyond hairdressing. Today, our products are trusted by professionals in beauty, fitness, hospitality, and healthcare. Each towel is made from FSC-certified wood fibres, sourced responsibly and fully compostable within 12 weeks.

In addition, Easydry holds OK Compost Home, OK Compost Industrial, and Seedling certifications. These global standards give professionals confidence in both performance and environmental responsibility.

Recognised Leadership in Global Sustainability

Winning the Sustainable Trade Exporter of the Year 2025 award marks another proud moment for Easydry. The judging panel recognised our measurable export success and continued alignment with the United Nations Sustainable Development Goals.

This achievement adds to several other national honours:
🏆 Sustainable Energy Achievement in Water Usage – Business Energy Achievement Awards 2025
🌿 Green Technology Award – Green Awards 2025
💚 B Corp Recertification 2025 – showing stronger performance across all B Impact areas

Together, these awards confirm Easydry’s leadership in sustainable salon products and responsible business growth.

A Message from Easydry Founder & CEO, Anne Butterly

“We’re absolutely thrilled to win the Sustainable Trade Exporter of the Year,” said Anne Butterly, Founder and CEO of Easydry. “This award belongs to our amazing team and our loyal customers worldwide. For more than 20 years, we’ve focused on one goal — creating compostable towels that make life easier for professionals and better for the planet.”

Easydry wins Sustainable Trade Exporter of the Year 2025 at the Irish Exporters Association’s Export Industry Awards.

Looking Ahead

Easydry continues to innovate, building on 20 years of progress. Our range of eco salon supplies, including compostable gowns and recyclable technical capes, helps salons cut waste, save energy, and work more efficiently.

As a result, thousands of salons across the UK and beyond now enjoy cleaner, greener, and more efficient ways to work. Easydry proves that sustainable choices can support both the planet and business performance.

Easydry — the smarter, greener choice for your salon.

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