Easydry Wins Green Transformation Award 2025 – A Triple Victory for Sustainable Salon Innovation
The Better Way to Dry just got recognised — again.
Easydry has won the Green Transformation Award – Small Organisation at the 2025 Green Transformation Awards. This is our third national sustainability win in less than a month!
Earlier this October, Easydry received awards for Sustainable Energy Achievement in Water Usage and Sustainable Trade Exporter of the Year.
These achievements highlight how Easydry helps salons across Ireland, the UK, and Europe cut waste, save water, and reduce costs — every single day.
Helping Salons Work Smarter and Cleaner
Easydry towels are made from FSC-certified wood fibres and are 100% compostable within 12 weeks. They offer a hygienic, cost-effective, and sustainable alternative to cotton towels.
For a typical six-stylist salon, switching to Easydry can save:
- Up to 144,000 litres of water each year
- Over €5,245.20 in laundry savings in year one
- A 68% reduction in CO₂ emissions
Across Ireland and Europe, salons are facing higher utility bills and growing pressure to act sustainably. By removing laundry completely, Easydry helps salons save time, money, and energy — every week.
Sustainability That’s Measurable | Green Transformation Award
Easydry’s impact is proven. Since 2007, salons using Easydry have saved over 11.7 billion litres of water worldwide. That’s enough to fill 4,600 Olympic swimming pools.
The Green Transformation Awards judging panel praised Easydry for “its innovative approach in transforming a niche market with a unique solution that has resonated globally.”
In 2025, Easydry achieved B Corp recertification. This confirmed the company’s continued commitment to people, planet, and performance. It also strengthened Easydry’s reputation as a leader in sustainable business.
A Growing Green Movement in Hairdressing
Across Europe, more salons and barbers are choosing eco-friendly solutions. Clients are demanding visible sustainability, and salons want practical ways to deliver it. Easydry makes that easy.
By switching to compostable towels, gowns, and recyclable capes, salons can reduce water, energy, and waste with every client visit.
Easydry Marketing Manager Emma Reilly said:
“Hair professionals everywhere want to reduce their footprint, but they need practical solutions. Easydry helps them do exactly that — saving water, cutting energy use, and improving hygiene with every client visit. Winning three national awards in one month proves that what we’re doing works.”
Leading the Way in Sustainable Innovation
Founded in Dundalk, Ireland, Easydry was the first disposable towel company in the world to achieve B Corp Certification in June 2022.
The company continues to set the standard for sustainable innovation in professional hairdressing.
From 100% compostable towels and gowns to recyclable capes, Easydry gives salons a complete eco-friendly system — from backwash to blow-dry.
For 20 years, CEO Anne Butterly has championed smarter, cleaner business choices. This triple award win proves that sustainability and success go hand in hand.
“For 20 years, Easydry has proven that sustainable choices can make business sense.” — Anne Butterly, Founder & CEO
Easydry: The Better Way to Dry
Join thousands of salons across Ireland and Europe that are cutting water, waste, and costs with Easydry.
Now is the time to switch to The Better Way to Dry. Get in touch with the team today.
