Anne Butterly USA–EU Transatlantic Business Summit | Easydry Expands Transatlantic Dialogue

Anne Butterly USA–EU Transatlantic Business Summit participation highlighted Easydry’s growing presence across international markets and the importance of stronger transatlantic business collaboration.

Held in Brussels, the USA–EU Transatlantic Business Summit brought together policymakers, industry leaders and entrepreneurs to examine trade, competitiveness and economic resilience between the United States and Europe.

For Easydry, a company exporting to 25 countries, these discussions directly reflect the realities of operating across borders.

Anne Butterly USA–EU Transatlantic Business Summit – Women-Led Enterprises Session

Anne joined the panel Women-Led Enterprises — Building Bridges, Shaping Policy, Scaling Impact, which explored how female-founded companies can expand internationally while navigating funding systems and regulatory frameworks.

The session was moderated by Claire Munck, CEO of BeAngels. Anne contributed alongside:

• Monika Stanisheva, President of EU Female Founders

• Eliza Kruczkowska, Managing Director at Think Tank The Company

• Katarina Wallin Bureau, General Manager for Strategic Relations and European Government Affairs at Microsoft

The discussion focused on capital access, policy clarity and strengthening US–EU cooperation to support scalable entrepreneurship.

From Ireland to the United States: Easydry’s Growth Journey

Founded more than 20 years ago, Easydry has evolved from an Irish innovation into a global supplier serving professional salons across Europe, Australia and the United States.

Entry into the UK marked a significant early milestone. Expansion into the US market followed as sustainability expectations and operational efficiency became central to salon decision-making.

In 2022, Easydry became the world’s first disposable, 100% compostable towel company to achieve B Corp Certification. That certification reflects a long-term commitment to responsible business practices and measurable environmental standards.

Today, Easydry offers:

• Compostable professional towels in multiple sizes

• Recyclable technical capes

• Fully compostable salon gowns

These solutions are designed to help salons reduce water consumption, eliminate laundry costs and maintain hygiene consistency.

Key Takeaways from the USA–EU Transatlantic Business Summit

Several themes from the Anne Butterly USA–EU Transatlantic Business Summit session align closely with Easydry’s international experience.

Access to Investment

Women-led enterprises continue to face structural challenges in securing venture capital. The panel examined how investment frameworks and representation influence long-term business growth.

Anne shared insight into the practical barriers SMEs encounter when applying for funding. Clearer guidance and transparent pathways remain critical for early-stage founders.

Scaling Across Markets

Cross-border expansion requires preparation, regulatory understanding and strategic planning. Differences between EU and US markets can create complexity.

Easydry’s experience operating in 25 countries demonstrates the importance of research-led expansion and local market awareness.

Mentorship and Ecosystem Support

Mentorship was a consistent theme throughout the discussion. Experienced advisers can provide clarity when navigating new markets and funding structures.

Strong entrepreneurial ecosystems, both in the US and Europe, play a key role in enabling sustainable growth.

Strengthening Transatlantic Business Cooperation

The USA–EU Transatlantic Business Summit focused on translating shared priorities into practical cooperation. Discussions extended beyond entrepreneurship to include trade, industrial strategy, energy and supply chain resilience.

Within that broader agenda, the Women-Led Enterprises panel reinforced a clear message: enabling scalable entrepreneurship strengthens long-term competitiveness on both sides of the Atlantic.

Easydry’s Ongoing Commitment to International Growth

Anne Butterly USA–EU Transatlantic Business Summit participation reflects Easydry’s continued focus on responsible global expansion.

With over two decades in operation and distribution across 25 countries, Easydry remains committed to innovation, sustainability and operational efficiency for professional salons worldwide.

As transatlantic collaboration evolves, engagement in forums such as the USA–EU Transatlantic Business Summit supports stronger dialogue between policymakers and business leaders shaping the future of international trade.