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Easydry Wins Green Technology Award at Ireland’s Green Awards 2025

Anne Butterly, CEO & Founder of Easydry, proudly accepts the Green Technology Award at the Green Awards 2025

At Easydry USA, we’re excited to share some incredible news from across the Atlantic — Easydry has won the Green Technology Award at the prestigious Green Awards 2025 in Ireland! This recognition highlights our continued leadership in sustainable innovation and our commitment to reducing water waste and environmental impact through our pioneering single-use, biodegradable towel technology.

Celebrating Sustainability and Innovation

The Green Awards, held annually in Dublin, Ireland, shine a spotlight on businesses and individuals driving environmental progress. The event brings together industry leaders, sustainability advocates, and innovative companies, all working to create a more eco-conscious future.

This year, Easydry was honored to be shortlisted in four key categories, demonstrating our ongoing dedication to sustainability across every aspect of our business:

  • Green Small Organization of the Year
  • Sustainable Water Achievement Award
  • Green Technology Award
  • Green Transformation Award

We are proud to announce that Easydry took home the coveted Green Technology Award. This accolade recognizes companies whose technologies make a proven, positive environmental impact. This marks the second time we have received this honor, with its first win in 2021. This latest victory also represents Easydry’s fifth Green Awards trophy, reinforcing our continued leadership in environmental innovation.

Why This Win Matters

The Green Technology Award specifically honors businesses that have created innovative, scalable technologies capable of delivering real environmental benefits. The judges evaluate everything from creativity and market success to future potential — and Easydry stood out for our biodegradable, compostable towels, which offer salons, spas, gyms, and hospitality businesses a viable alternative to traditional cotton towels.

By using Easydry, businesses significantly reduce water consumption, lower energy use, and eliminate the need for harmful detergents and textile waste. It’s a simple switch with a big environmental impact. The judging panel was “blown away” by the innovation and potential of Easydry’s solution.

Leading the Way in Sustainable Towels

Easydry’s technology has already made waves across the United States in sectors like hairdressing, beauty, fitness, and hospitality. Salons across the country have discovered that switching to Easydry doesn’t just reduce their carbon footprint. It also enhances convenience, improves hygiene, and saves time and money.

Winning this award reinforces our global leadership in sustainable textile innovation, but we know this is just the beginning. At Easydry, we’re committed to helping American salons and businesses go green with practical, planet-friendly solutions that work.

Recognizing Global Sustainability Champions

While we’re thrilled about our win, the Green Awards 2025 also gave us the chance to celebrate the incredible work being done by other businesses and sustainability leaders. From renewable energy initiatives to groundbreaking waste management programs, the evening showcased the best and brightest in environmental action.

We want to congratulate all the winners and finalists for their outstanding contributions to sustainability. It’s clear that collaboration and innovation will be key to building a greener future — and Easydry is proud to stand alongside such impressive leaders.

What’s Next for Easydry?

This award is a major milestone, but there’s still so much more to do. As we continue to grow in the U.S. market, we’re focused on helping even more businesses make the switch to Easydry. Whether you’re a salon owner looking to reduce your environmental footprint, a fitness studio aiming to cut water and energy use, or a spa seeking eco-friendly alternatives, Easydry is here to help.

Together, we can create a cleaner, greener future — one towel at a time.

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