Easydry Wins Green Transformation Award 2025 – A Triple Win for Sustainable Salon Innovation

The Better Way to Dry has been honored once again.

Easydry has received the Green Transformation Award – Small Organization at the 2025 Green Transformation Awards. This marks the company’s third national sustainability honor in just one month.

Earlier this October, Easydry also earned recognition for Sustainable Energy Achievement in Water Usage and Sustainable Trade Exporter of the Year.
Together, these awards show how Easydry helps salons across the U.S. and around the world save water, reduce waste, and lower costs every day.

Smarter, Cleaner, and More Sustainable for Every Salon

Easydry towels are made from FSC-certified natural wood fibers and are 100% compostable within 12 weeks. They offer a cleaner, safer, and more sustainable alternative to traditional cotton towels — without sacrificing quality or performance.

For a typical 10-stylist salon, switching to Easydry can deliver:

Water savings of up to 63,401 gallons per year
More than $7689.36 in annual laundry savings
A 68% reduction in CO₂ emissions

Across the United States and beyond, salons are facing higher energy costs and growing expectations for environmental responsibility. By removing laundry completely, Easydry helps businesses save time, reduce overhead, and operate more efficiently.

Proven Sustainability with Measurable Results | Green Transformation Award

Easydry’s environmental impact is clear and measurable. Since 2007, salons using Easydry have saved over 3.1 billion gallons of water — enough to fill more than 4,600 Olympic-sized swimming pools.

The Green Transformation Awards judges praised Easydry for “its innovative approach in transforming a niche market with a unique solution that has resonated globally.”

In 2025, Easydry achieved B Corp recertification, confirming its dedication to people, planet, and responsible growth. This recognition also reinforces the company’s reputation as a leader in sustainable business innovation.

A Growing Green Movement in Professional Haircare

Sustainability in salons is gaining momentum. Across the U.S., more stylists and barbers are rethinking how they work. Clients now expect visible eco-friendly practices, and salons are looking for reliable ways to meet that demand.

Easydry makes that possible. By switching to compostable towels, gowns, and recyclable capes, salons can reduce water and energy use while cutting waste — all with every client visit.

Easydry Marketing Manager Emma Reilly said:

“Stylists everywhere want to reduce their footprint, but they need simple, practical options. Easydry gives them exactly that — helping save water, lower energy use, and maintain excellent hygiene. Earning three national awards in one month shows that our approach really works.”

Setting a New Standard in Sustainable Innovation

Founded in Dundalk, Ireland, Easydry became the first disposable towel company in the world to earn B Corp Certification in June 2022.
Today, the brand continues to raise the bar for sustainability across the professional haircare industry.

With a complete range of 100% compostable towels and gowns plus recyclable capes, Easydry offers a full eco-friendly system from backwash to blow-dry.

For two decades,  Fonder & CEO Anne Butterly has led the charge toward cleaner, smarter business practices.
This trio of awards proves that sustainability and success can grow hand in hand.

“For 20 years, Easydry has proven that sustainable choices make business sense.” — Anne Butterly, Founder & CEO

Easydry: The Better Way to Dry

Thousands of salons across the United States are already switching to Easydry.
They’re saving water, cutting waste, and lowering costs every day.
Now is the time to join them — and experience The Better Way to Dry.